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Penrose Oakland

With OpenTable

By Luke Beard

April 10^th, 2015

#100opentables

Had the pleasure of getting a last-minute invite to be part of OpenTable’s 100 OpenTables campaign last night. It was hosted at the Penrose in Oakland, a really beautiful space. What is #100opentables you say?

Many of life’s richest moments happen around the restaurant table. We’re celebrating with 100 dinners, in 30 cities, on one very big night.

It sounds like marketing fluff but it is actually a very accurate statement and it all aligns with OpenTables recent rebrand. If you have not checked that out yet then you should, as a huge rebrand it was executed really well and is incredibly well considered.

Before we got down to eating everything insight I got to shoot the space before everyone arrived and that’s always fun.

Penrose Oakland

Penrose Oakland

Write your story here. (Optional)

Penrose Oakland

Write your story here. (Optional)

Penrose Oakland

Penrose Oakland

Penrose Oakland

Thanks to Jen Pelka and the OpenTable team for the invite.

Penrose Oakland

Penrose Oakland

Penrose Oakland

Footnotes

More info on the #100opentables campaign over at www.100opentables.com

FootNotes

More info on the #100opentables campaign over at www.100opentables.com

© 2026 Luke Beard

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